Danone
Visual Identity System / Packaging System
Visual Identity System / Packaging System
2021
How to reposition a global brand with 100+ years of history, synonymous with its product category, making yogurt attractive to new generations? A new visual system helps the brand and its products move toward contemporary desires. An approach that is both global and local, consistent and flexible, tailored to communicate Danone´s unique proposition.
Creative directors:
Fred Gelli, Renan Benvenuti, Ricardo Bezerra
Designers:
Ana Amélia, Anna Fonseca, Andrea Kulpas, Bruna Aragão, Clauber Trivoli, Daniel Escudeiro, Daniel Souza, Gilmar Padrão, Gisele Camara, João Augusto, Julia Custodio, Mariane Silva, Paulo Ferreira, Renan Vizzotto.
Illustrations / Producer:
Pict Studio, Valéria Forte
Content:
Ana Cunha, Pedro Só
Illustrations / Producer:
Pict Studio, Valéria Forte
Content:
Ana Cunha, Pedro Só
Account Executives:
Anthonia Nanci, Celso Onofre, Juliana Gattaz, Luisa Simões
